About Yuzuru Ishikawa
Practical growth marketing for service businesses.
I’m Yuzuru Ishikawa, founder of Globalcube Marketing. I help owner-led service businesses in New Zealand and Japan find where customers are slipping away, and build a clear plan to win and keep more of the right ones. As your fractional marketing leader, I give you senior marketing direction and hands-on support, without the cost of a full-time marketing director.
Dunedin, New Zealand · Working in English & Japanese
Check the bridge before crossing.
There is a Japanese saying: “tap the stone bridge before you cross it.” I go one step further and make sure the bridge will hold before anyone steps on it.
Before taking on a project, I study the business model and the numbers. I only commit when I’m confident the plan can deliver sales and every stakeholder can win.
“I promise only what I can measure and deliver.”
From business owner to fractional marketing leader.
I didn’t learn marketing from a textbook. I learned it by building my own business, testing, failing and improving until the numbers worked.
Building my own business first
After moving to New Zealand, I taught myself online marketing and built my own business from zero. It took 18 months of testing and failure before it worked, and taught me SEO, content and how to scale by documenting and delegating what works.
Helping businesses grow
I began providing marketing consulting to small and medium-sized businesses, managing Google Ads, Yahoo Ads and promotions. Because clients saw real sales results, many asked me to help across their wider business, from a massage salon and a renovation company to a software company and a bakery.
Fractional marketing leadership
I bring this experience to service businesses that want clear marketing direction and results they can measure.
Growing brands across New Zealand and Japan.
Kesae Total BalanceSupported a Japanese wellness and beauty brand as it grew to 10 locations across New Zealand.
WashocookMarketing Director for a Japanese home-cooking education business with more than 150 certified instructors.
Zenbido LindoCountry Marketing Director, leading New Zealand market development.
Mānuka honeyBuilt a Japanese agent network for a New Zealand honey business, reaching 16 of Japan’s 47 prefectures.
Experience you can rely on
- I’ve been a business owner. I understand risk, cash flow and the pressure to get results.
- I focus on sales. Success means more enquiries, bookings and revenue.
- I build systems that last. Plans your team can repeat, not one-off campaigns.
- I work in two markets. Fluent in English and Japanese, with deep experience in both New Zealand and Japan.
“A lead is not a result until it books, attends and pays.”
Every recommendation is tied back to money: what came in, what went out, and what deserves the next dollar.
Straightforward advice, and results you can point to.
“We had a previous company looking after our Adwords campaign and never got the feedback we wanted. Yuzuru has been good at keeping us informed about what is working and what isn’t. More importantly, we noticed a spike in sales which we attribute to the new campaign.”
“Thanks to Yuzuru for his advice on how we can land new clients, we managed to get more new clients than ever. Appreciate his coaching — very precise, with lots of concrete actionable advice.”
“An honest man and a helpful business mentor, always just a phone call away. He goes above and beyond to make sure you achieve your goals, and keeps me up to date with progress. I cannot speak highly enough of Yuzuru and Globalcube.”
Let’s find where your growth is stuck.
If your marketing feels busy but results are inconsistent, let’s talk. We’ll find where customers are slipping away and what to fix first. Based in Dunedin, working with clients across New Zealand, Japan and internationally.
Book a strategy conversation Start with an audit