How Globalcube Helps: Direction, Growth and Cross-Border Work
Grow by starting with the people you serve.
Get clear on who you help, why they choose you and where they are slipping away. Then build the customer journey, partnerships and systems that let you grow in Japan, New Zealand and beyond. Globalcube works alongside founders, directors and project leaders who want clear thinking and hands-on follow-through.
Japan partnerships · Direction & positioning · Customer pathways · Growth marketing · Partnerships
First we find what is missing. Then we build the way through it.
We do not begin by telling you to spend more on advertising. We begin with the evidence.
Look at the evidence
Your service, offer, website, enquiry handling, booking flow, follow-up and any advertising you run.
Find what is missing
We name the one or two places where value, people or connections are missing, and which are most likely holding the business back.
Improve the journey
Clearer message, less friction, stronger follow-up — and paid advertising only where it genuinely helps.
Measure what matters
Qualified enquiries, appointments, sales, customer value and repeat visits. Not clicks or likes.
Three ways I help businesses and projects grow.
Every engagement starts with who you want to help, then focuses on the changes most likely to create lasting value for them and for the business.
Japan Partnerships & Market Entry
For organisations outside Japan that want to start or grow there: understanding Japanese customers and partners, the right introductions, a practical first step and clear communication in both languages. I also help Japanese businesses take their products, content and services overseas.
Direction & Marketing Leadership
Clear direction and hands-on marketing leadership without a full-time hire: who you serve, positioning, priorities, reporting and support for your team or suppliers.
Customer Acquisition & Conversion
Clearer offers, Meta advertising where it helps, landing pages, enquiry follow-up and booking journeys that turn interest into appointments.
A practical bridge into and out of Japan.
As a native Japanese speaker based in New Zealand for more than 20 years, I work in both English and Japanese. I help both sides understand each other: what customers expect, how decisions are made, and what a realistic first step looks like.
Into Japan
For businesses and organisations outside Japan that want to start or grow there. I help you understand how Japanese customers and partners decide, make the right introductions, and keep your team in Japan and your head office moving together.
Out of Japan
For Japanese businesses taking their products, content or services overseas. I help with local positioning, messaging and customer journeys, and with partner and franchise relationships.
How I can help
- Introductions to Japanese partners, customers and decision-makers
- A practical first-step plan for Japan
- Localised positioning, messaging and customer journeys
- Partner, distributor and franchise relationship support
- Recruitment, onboarding and local team coordination
- English–Japanese marketing and business communication
What I leave to specialists: legal and regulatory work, licences, import and logistics. When a project needs them, I help you find the right people and work alongside them.
Working in JapanGrowth work with real businesses.
Two long-term engagements where Globalcube has supported marketing and growth as part of the leadership team.
Kesae Total Balance
The challenge: Growing a Japanese-inspired wellness and beauty brand in the New Zealand market.
Our role: Adviser from 2020, then marketing and business development lead from 2021, across brand positioning, digital customer acquisition, new-service launches and franchise support.
Outcome: Supported marketing and growth during the brand’s expansion to 12 New Zealand locations (as of 2026).
Washocook
The challenge: Building a Japanese cooking education business in Auckland after its growth in Japan.
Our role: Marketing direction for cooking classes, corporate team-building and food-culture experiences, plus instructor and franchise-partner campaigns.
Outcome: A clearer brand and a more structured approach to attracting students, corporate clients and franchise partners.
Straightforward advice, and results you can point to.
“Thanks to Yuzuru for his advice on how we can land new clients, we managed to get more new clients than ever. Appreciate his coaching — very precise, with lots of concrete actionable advice.”
“Yuzuru is a very hands-on client manager. He is on top of the issues and focuses on client coordination, which is definitely a big plus. I appreciate his straightforward approach.”
“A true innovator and trustworthy businessman. His SEO and social media work increased traffic to our websites, and reputation marketing helped new users trust our products and services.”
“We had a previous company looking after our Adwords campaign and never got the feedback we wanted. Yuzuru has been good at keeping us informed about what is working and what isn’t. More importantly, we noticed a spike in sales which we attribute to the new campaign.”
“An honest man and a helpful business mentor, always just a phone call away. He goes above and beyond to make sure you achieve your goals, and keeps me up to date with progress. I cannot speak highly enough of Yuzuru and Globalcube.”
“Eye-opening insight about how businesses fail when they target the wrong people. I am clear now that I need to target true prospects who are willing to pay for the service, not people who only look interested.”
Marketing advice grounded in real business operations.
I am Yuzuru Ishikawa, founder of Globalcube. Every project starts with one question: who is not being well served by the usual systems? For owner-led service businesses, that means finding the customers, partners and people being missed, then building practical growth without marketing theatre.
My work combines business strategy, customer acquisition, Meta advertising, websites and booking systems, customer communication and ongoing optimisation. Having worked inside service businesses myself, I know an enquiry is not a result until someone responds, books, attends, pays and ideally returns.
I work in English and Japanese, helping owners see what is working, what is wasting money, and what deserves attention next.
“The goal is not to make your marketing look busy. The goal is to make it useful, measurable and easier to run.”
Start with who you want to help.
Most of the people I work with came through an introduction. If someone has put us in touch, the Before We Meet page is the quickest way to see how I think and what I am working on now. When you are ready, send me a short message through the contact form. I reply personally.
